D4D live on BBC Radio Sheffield!
BBC Radio Sheffield presenter Rony Robinson spoke exclusively to Nicola Heron, programme manager, and Oliver Wells, commercial director from D4D about the Sheffield support snood and their bid to win £10,000 as part of the NHS Innovation Challenge Prizes ‘Acorn Challenge’. The interview, which is broadcast to 200,000-plus listeners, outlined how the special motor neurone disease support snood was developed, what the benefits would be for patients, and what D4D intend to do with the £10,000 prize money if they win. The presenter even gave his personal backing to the team – informing listeners that ‘all of Sheffield was behind them!”